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Putting members first

By Victoria Hills MRTPI, FICE, Chief Executive of the RTPI

Putting our members at the heart of everything we do is a clear priority as we gear up for delivering our 2020-30 corporate strategy.

As part of that, the digital transformation of the RTPI has begun. Since joining the RTPI, one of my key aims has been to maximise the opportunities afforded to us by digital technologies, which enable us to engage with our members like never before.

I am really excited that the new website puts us on a strong footing for the start of our digital transformation and it ups our image.

The opportunity to engage with our members through their mobile phones, for example, was too good an opportunity to miss which is why we took the bold decision to invest in the revamp of the new website. We know that more than three-quarters of our members access the RTPI’s website via smartphone, so it right that we took time to consider the look and feel of the website, make it fully responsive to different devices and, most importantly focus on the content and its purpose. Ultimately, the website is for our members, so understanding what they want to access and how has been a key part of our investment in this upgrade.

As we launch the new website, it is also important to state that this is only the start. I am committed to investing annually in our digital offering. The improvements you notice now are just the beginning of enabling our members to access and track their engagement with the RTPI whether that’s to do with CPD, events, policy or engagement and campaigning.

One of the pillars of our corporate strategy is Equality, Diversity and Inclusion . I cannot think of a better way to engage with planners of the future from a variety of diverse backgrounds than through this new digital platform.

Further, by maximising our digital offering we are able to increase our offer and impact in a truly sustainable way, minimising the need for printing and travel where we can, thus delivering on climate action which underpins the entire corporate strategy.

But above all, this is about providing value for our members. This is about taking a one profession, one institution approach. This is about ensuring planners have what they need at their fingertips to support their careers regardless of where they live and what stage of their career they are at.

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