As the world changes around us, so must we. That’s why we’re evolving the RTPI brand.
This is more than a new logo or updated colours. It’s a fresh identity that reflects who we are, what we stand for, and how we support our members, volunteers and the wider profession today, and into the future.
Grounded in purpose
At the heart of our brand is our purpose: empowering planners to deliver positive impact. We want our identity to clearly reflect the strength, credibility and ambition of the planning profession, and the institute that represents it.
Our new brand makes that purpose more visible. It helps us connect with our audiences – members, planners, policymakers, partners and the public – in a clearer, more confident way.
Shaped by you
This evolution is the result of wide consultation. Over 1,500 people across our community, including members, volunteers, staff and external stakeholders, took part in interviews, workshops and surveys. You told us what you value about the RTPI, what could be improved, and what the brand should stand for.
You asked for an identity that is more inclusive, more professional, and more reflective of the positive role planning plays in shaping places and society. That’s exactly what we’ve aimed to deliver.
Guided by values
Our new brand is underpinned by four core values that define how we work and how we show up in the world:
- We are inclusive – fostering a culture where people feel valued and respected.
- We are approachable – communicating in a friendly, open and transparent way.
- We champion – advocating for planners and the profession.
- We are professional – upholding high standards and expertise.
These values will guide everything from how we speak and write, to how we host events, support members, and engage with the public.
What to expect
You’ll start to see the new brand roll out from early September 2025. This includes a refreshed logo, updated materials, and a new tone of voice across our website, emails, social media and publications.
This is just the beginning. Over the coming months, we’ll continue to embed the brand across all parts of the RTPI – ensuring consistency, clarity and pride in everything we do.
A brand for the future
We’re proud of the legacy RTPI holds. And we’re just as proud of where we’re going next.
This fresh brand is a natural step in our journey to be more recognisable, more relevant, and more ready to lead the conversation about planning in a changing world.
Thank you to everyone who contributed to shaping this new chapter.
If you have questions or would like to know more about the brand rollout, please get in touch with our brand and marketing team at [email protected].
