Communication, which clearly and consistently engages the community, is critical to promoting the benefits and minimising the concerns the community might have about projects. Natalie Wheble, the Corporate Communications Manager at Thames Tideway Tunnel delivered a communications workshop at the RTPI Young Planners Chairs’ first meeting of 2017 today.
Lucy Seymour-Bowdery, RTPI Young Planners Trustee said:
"This session has been a fantastic opportunity for young planners to appreciate the importance of public relations and continuous community engagement when planning to deliver major infrastructure. It has enabled us to develop critical media skills including the importance of knowing your audience and promoting a clear and effective narrative. We will take back the tips and tricks we've learnt to our networks to share with other young planners."
The Young Planners were taken through the process of managing a major infrastructure project from a media and PR perspective. Using the Thames Tideway Tunnel they considered how you engage with the community and ensure their feedback is effectively incorporated into the final project.
Working in groups they considered what makes a good story, the risks of promoting a story to the press, who the audience might be for potential news and why the audience would be interested.
Interested in communicating the positive impact of planning? Join us at this year's Planning Convention for the session: Because you’re worth it – promoting planning in the media and communities
Join: RTPI Young Planners